The world's second most consumed beverage
The second most traded commodity in the world
Worldwide sales of 22.5 billion glasses daily
The main character?
That's right, at dawn,
Magic drink!
Coffee
Coffee is produced in more than 70 countries around the world
The best of them are Columbia, Brazil,
And it can be seen as a mountain in Vietnam.
Overflowing production, consumption, and love!
It's money! It's connected to money.
There are many opportunities to make money.
And in 1971, Seattle
A small coffee shop founded at Pike Place Market
Because of the young man who has studied the commerciality of coffee
I am going to stand up as the world's largest corporation.
This story is also famous for its name Starbucks,
And I'm going to go over the story of Starbucks' coffee empire.
Howard Scholz is a Swedish company, Hamamaplast,
I was working in a Swedish company marketing department.
It was a company that sold appliances,
Some of them included grinders
The customer who bought the most grinders
Starbucks, who served coffee to a large restaurant at the time,
Schultz Gay: Hoong? Starbucks Year after year Are you sagano a lot?
I have to go see why I buy a lot.
(This is just a photo I tried to compare to a Swedish and American street car)
So he flew his business car from Sweden to Seattle ...
Why buy a lot of grinders?
What do you know? Eat some coffee and go!
I had a coffee tasted by chance.
Oshi ... New world of coffee system ...
Let me get a job!
It's marketing!
It's gay, we're actually fucked.
Don do not give you half of what you originally received.
ㅇㅋ Dirmill
This is all about the possibility of Starbucks!
I moved to Seattle in 1982 and moved to Starbucks
Become a marketing manager.
Hmm ... but there must be something you know about coffee ... where is the coffee famous?
The hooligans are eating tea. France is famous for its food. The Germans are below food culture standards.
The answer is Italy.
Schultz Gay will fly back to Milan, Italy and get a latte and cappuccino recipe
Sales increase by three times!
It's a ...
Boss, is not that a problem now?
So what's the problem ???? Sales 딲 good d ....
Because it is Italy, there is a "Cafe".
I do not talk about eating hamburgers as ignorant
If we make a café and make it, it is a big hit!
If you meet someone briefly in the United States at that time,
The concept of cafe was a huge shock because there was no fast food restaurant
When you buy coffee from outside,
Shock shock!
'Coffee = drinking at home and drinking' was perceived as being.
Eh? Obama; Who drinks coffee alone ?;
I do not understand my words because I make money.
You are the one who beat the skater.
.... but you can borrow some money.
Schultz Keith from the bank and Starbucks totaled $ 1.7 million .
I borrowed "Il Giornale".
Guest Guys Group enthusiasm !!!
There are more than 300 guests on the first day only.
Oh ... Shi ... Shi ..
On the other hand, Starbucks is just starting to fingering!
After a year, Starbucks is in trouble for $ 400,000 for processing plants, stores, and brands!
Yaeseo investors !!!!!
ㅇㅇ? Are you called?
Hisashiburi! Why call
Lend me your money.
I want to do Schulz ~ Do it !!!
Unusually, at that time, Schultz was an investor
With the help of Bill Gates and McDonald Brothers
Schulz formally bought Starbucks
Now the real 'Starbucks' Empire is about to start.
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